Case Study: Shaping Business Agility at Amerisure

May 03, 2022

Shaping Business Agility at Amerisure

Amerisure, one of the nation’s leading commercial insurance providers, needed to get ahead of industry change. Rather than waiting for internal pressure, its executive leadership team initiated a three-year journey to shape culture towards improved innovation, speed, and customer service.  Along with Agile Leadership Journey and data gathered through the Culture Values Survey, their transformation impacted every area of business — including field marketing, risk management, claims, operations, and more.


This case study was presented at the 2022 Business Agility Institute Conference in New York.


While the Amerisure business agility journey has positively impacted a number of critical performance measures including reducing Time-To-Market by 30% and improving Net Promoter Scores, it is not simply a feel-good story. Rather, this case study illustrates the importance of leadership involvement, cultural awareness and transparency, a cross-business agility team, a long-term orientation, an experimental mindset, and celebration of marginal gains.

About the Speakers

Color headshot of Amjed, Al-Zoubi

Amjed Al-Zoubi | CIO of Amerisure


Amjed Al-Zoubi, CIO of Amerisure, is a strategist and business leader with over 20 years of experience delivering results by bridging the business-technology gap.


Amjed joined Amerisure in 2018 and currently serves as CIO with accountability for IT, Digital, Innovation, Business Agility, and the PMO.


Under his leadership, Amerisure is undergoing an agile cultural transformation, a digital transformation, and is modernizing IT, improving solution delivery and business outcomes.


Connect with Amjed

Color headshot of Pete Behrens

Pete Behrens | Founder, Agile Leadership Journey


Pete Behrens develops leaders to transform themselves and their organizations to improve business outcomes. Pete is the founder of the Agile Leadership Journey, a collaborative community of leadership trainers and coaches built on a philosophy that agile organizations only emerge from agile leaders, and who share a passion to build better leaders.


Pete is the host of the (Re)Learning Leadership Podcast, for leaders, by leaders. Podcast episodes explore real leader stories and experts who help diagnose them for all of us to learn to be better leaders.


Connect with Pete

Dive deeper with the podcast episode


A transformation like Amerisure's doesn't happen without a leadership team supporting it. Get to know Amjed and learn more about what it's like to be a leader behind such a journey in this episode.



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